Plenty of businesses spend money on ads without knowing what they get back. We fix that first. Before any campaign goes live, we set up tracking so every enquiry and sale can be traced to where it came from.
Then we focus your budget on the channels that suit your customers — whether that’s Google, social media, email or SMS — and keep adjusting targeting, messages and landing pages based on what the numbers show.
What’s included
What our digital marketing services cover
Marketing plan
A realistic plan built around your goals, customers and budget.
Search & social ads
Ads in front of people who are already looking for what you sell.
Email marketing
Newsletters and automated emails that keep leads warm until they’re ready to buy.
SMS campaigns
Short, timely messages for offers, reminders and updates.
CRM connection
Leads from your website and ads flow straight into your CRM, so none slip through.
Tracking & reports
Clear reports that show cost per lead and what your budget is producing.
Why ESoftWave
Why our clients stick with us
Tracking goes in before any money is spent
Your website and landing pages are built in-house by ESoftWave
Clear monthly reports, not screenshots of dashboards
Small tests first, then more budget on what works
Marketing that works together with your SEO and social media
How we work
01
Discovery
A free call about your business, your users and what isn’t working today. For software projects we also look at your current systems and data.
02
Plan & quote
You get a written plan: what we’ll build, the timeline, the cost and what we need from you. Nothing starts until you’ve approved it.
03
Build in stages
We design, build and test in stages and show you working progress regularly, so your feedback comes early, not at the end.
04
Measure & improve
We track what brings customers in and keep improving the campaigns that work.
FAQ
Digital Marketing — frequently asked questions
Didn’t find your answer? Send us your question and we’ll reply personally.
A marketing plan, campaign setup and management on the channels that suit your business — such as search ads, social ads, email and SMS — plus tracking and regular reports.
Which channels should my business use?
That depends on your customers and what you sell. We look at your market and competitors first, then recommend where to start. It’s usually best to begin with one or two channels and grow from there.
How will I know if it’s working?
We agree on goals before we start — for example leads, sales or cost per lead — and track them properly, so you can see what you’re getting for your money.
Can you work with my current website?
Yes. We can send campaigns to your existing site and suggest — or build — landing page changes where they’ll improve results.
Do I have to sign a long contract?
Tell us what you need and we’ll suggest a sensible scope. All options are explained clearly in your free quote.
Free quote
Tell us about your digital marketing project
Tell us a little about what you need. We’ll reply with honest advice and a free quote — usually within one working day.
Tell us what you need: a new website, custom software, an Oracle APEX app, SEO or social media marketing. We’ll reply with honest advice and a free written quote, usually within one working day.